Can BIMI Increase Email Open Rates by 10%? The Research Explained

BIMI (Brand Indicators for Message Identification) allows brands to display their verified logos in recipient inboxes. This visual cue builds trust and authenticity, encouraging recipients to open emails. Studies from Yahoo Mail’s pilot program revealed a 10% increase in engagement when BIMI was implemented, while other research reported open rate boosts as high as 39%.

Key Factors Behind the Boost in Open Rates

• Enhanced Visibility
  A logo displayed prominently next to the sender name stands out in crowded inboxes, attracting attention.
• Trust and Credibility
  Verified logos reassure recipients that emails are legitimate, reducing skepticism and phishing concerns.
• Improved Brand Recall
  Research shows a 120% improvement in brand recognition when BIMI is used.

Real-World Examples of BIMI Success

• Yahoo Mail Pilot Study
  A reported 10% lift in engagement for emails with BIMI logos compared to those without.
• Red Sift and Entrust Data
  Brands experienced up to a 39% increase in open rates and a 34% higher purchase likelihood after implementing BIMI.
• Tallyfy Case Study
  Transactional emails saw significant increases in click-through rates alongside improved open rates thanks to BIMI integration.

Why Marketers Should Act Now

With inboxes becoming increasingly crowded and phishing threats rising, adopting BIMI early ensures your brand stands out while building customer trust. Delaying implementation risks losing competitive advantages as more brands adopt this standard.